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Breitbart has an interesting theory on this: Present your bias, and admit your publication has a world view, because even NPR has a world view.

Nobody is unbiased, so stop trying to be unbiased, and present how you see it. Then, a real reader will go to multiple "view points" and gather their own opinion.

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But this isn’t novel; anyone who’s read a few different newspapers in the same week (a “real reader”, in your words) can easily get a feel for differences in editorial ‘bias’/agenda between news organizations.

The problem is that being a “real reader” has a time and attention cost, and it’s relatively boring compared to picking a circle of political reality stars, and gorging on “hot takes” and outrage.

Reddit is a halfway decent way of doing this though.

+1. I do wish NPR is fully publicly funded and gets some degree of medium term immunity from the current legislative and executive branch (media as a fourth branch of government / res publica?).

Now it's just a mouth piece for rich donors but has 'public' in its name for marketing.

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