"Also, can we please stop using the word "modern" in everything?"

I am using a text-based browser and so I do not use the upvote/downvote javascript. Consider this comment an upvote.

The increasingly pervasive attachment of the word "modern" to software descriptions in recent years is confounding. I thought maybe it was annoying only me but apparently not.

Sometimes I have thought it could be a manifestation of cognitive dissonance arising from the realization that in software, in most cases, "there is nothing new under the sun".

Honestly I do not understand where it comes from or what it means. Is it some sort of marketing buzzword?