I don't know anything about your business, but just some quick comments: I went to the site, easily saw the "Get started" button. Clicked on it, there is a landing page that doesn't add any value in my opinion - why is it there? Clicking "start" takes me to a "fill in info" page, I don't know how much this is going to cost me nor what I'm signing up for.

I think clicking on the "get started" should go to a page that tells me how much it's going to be (preferrably 30-day free trial) and the obligation terms ("cancel anytime"?) and then just ask for the email to get started. I saw some other people made similar comment about just collecting the email elsewhere.

Good luck!