That's a much better video - gets the point across quickly, and looks professional. I'd replace the "demo video" on your home page with that.

As a side note, I thought the animated video was well produced. Would you mind sharing how you made it? (email in profile, if you'd prefer to do so off-thread). Thanks!

After getting the gist from that video and from personal experience freelancing, I would say the major pain points for freelancers are:

a) Clients being slow on delivery of requirements/content but once they deliver it, they want things done urgently

b) Clients being slow to sign off stuff after delivery

c) Late payments after a lot of chasing

Documentation and NDAs can vary from client to client and is usually initiated from their side.

These are my experiences, others may have a different perspective.

This is a MUCH better video for "getting" what the product is quickly. Show this one before anything else. But somewhere, please, explain what a "personal assistant" really means. If it's a real, breathing human being on call 24/7, say that. If it's someone that might be there, but will definitely get back to you within 6 hours, say that. Be transparent or nobody will bite... they are trying to calculate in their head if $29/mo is worth it to them, and they need to know exactly what they are receiving to make that calculation.