This is interesting as a piece of brand marketing for the NYSE. They must be taking the ICO threat seriously.
Ability to get access to liquidity and financing is game changer for some industries and separates startup hubs from other usual cities.
Imagine that instead of getting through bankers underwriting IPO's you can do same thing in the form of token as equity. It's currently not compatible with Howey Test since equity tokens are obviously a security - but once one sensible country will adapt reasonable regulations towards cryptocurrencies and equity tokens NYSE and VCs may be distrupted - and free market, althou still regulated can produce multiple productivity improvements via removing such frictions.