During the presentation, Musk says that Tesla will guarantee $.07/kwh for all their trucks. So his numbers are based upon that.
This reminds me of car companies advertising guaranteed gas prices for certain types of cars back when gas started hitting $3/$4 mark. I would see commercials of new cars saying $2.50/g for the next 5 years or something similar.
Found one: https://www.caranddriver.com/news/chrysler-extends-gas-card-...
Chrysler, $2.99/g for 3 years if you buy new car.