The Rise and Fall of 'Rolling Stone'
theatlantic.com
theatlantic.com
I’ve no knowledge of Rolling Stone magazine’s history or its current fortunes, but I could tell immediately that - if they valued their own content and their users so poorly and were that desperate to make a buck - they are totally screwed.
[0]https://www.theawl.com/2015/06/a-complete-taxonomy-of-intern...
It's written by someone who had been asked multiple times to write the biography but the deal fell through. He also consulted with the author prior to his writing the book. It strikes me as less a review and more a discussion about the circumstances of its writing with a lot of backstory about Rolling Stone. He praises the book, but doesn't give much of a review beyond that. It contextualizes the book more than it reviews it.
(The idea above seems not unlike the notion that one cannot observe a thing without affecting it.)
There would still be an implicit agenda based on what they choose to include and ignore.
At best, what's considered "objective" is taking the more accepted worldview of your time, and reporting things while believing it some kind of law of nature -- in other words, that your reporting is just truth distilled, without any worldview involved. But there is always a worldview.
If on the other hand, you mean that despite having a worldview, you can still be reporting what (according to it) are bad things whether Trump or Clinton does them, or whether neo-nazis or antifa does them, or whether Weinstein or an angry PC mob does them, in other word, if it's possible not to be partisan, but an equal opportunity offender, then, yes, this is possible.
The only times the magazine has gained interests has been solely due to their journalists and what they cover, rarely if ever music.
Nothing wrong with their writers being political or biased. The bigger problem is whether they can talk about politics without being heavy handed, preachy, or trite, like much of politics being pigeon-holed into all forms of media today.
It seems many journalists today have lost their sense of humour and everything is overly serious and self-important. Especially when compared to the writings of HST vs what they put out today.
E.g. Hunter Thompson's coverage of the '72 presidential race.
Fuck that. Everyone has a bias. Admit it. Let your readers know who you’re pulling for. Let them know who’s paying to keep the lights on at the offices and how much of a blind eye you have to turn to any interesting misdeeds those folks may perpetrate.
(And in that spirit: I have lately taken to half-jokingly calling myself a "social justice witch". So now you can get an idea of my biases. What're yours, which way do you want to pull the thing you named yourself after?)
I think a big part of what has changed is that that the traditional media is now competing with social media. Instead of relying on newspaper subscriptions, they rely on digital advertising. And so they desperately need clicks. What gets more clicks, a calm and collected coverage entitled "The Watergate Mystery" or a hyperbolic piece full of sensationalism, characterizations, and drama entitled "Nixon implicated in criminal enterprise and secret surveillance."
In this case it turns out that Nixon was indeed guilty, so the hyperbole might not seem so unreasonable. Instead of that take things such as the New York Times coverage of the rape allegations targeting the Duke lacrosse team. [2][3][4]. Read those articles, the headlines, and the implications. The second article ([3]) implies it was inappropriate for the players to even be continuing to practice as if nothing had happened - though in fact, nothing had. The ending of that story is sordid, but the gist is that the entire event was found to be completely and literally fake. Not as in a 'it happened, but not like that' but literally - it did not happen, at all. The NYT assumed their guilt and wrote accordingly - because their goal has changed from informing a captive audience to competing for the clicks of an audience with no attention span, marginal quality requirements, and an insatiable lust for drama. I absolutely hope the recent attempts by the NYT to paywall their content are a resounding success.
The point I'm getting at is that 'clean journalism' is obviously entirely possible, but it's much more difficult to monetize. Digital ads are easy. Put some ads, get some clicks, profit. But this system also forces people to compete at the lowest common denominator. And even not for profit organizations with government funding still need to earn money to stay afloat. For instance even NPR has turned towards more clickbaity typical articles. However, that turn happened only after multiple rounds of downsizing. Competition can bring out the best in many industries, but it can also bring out the worst in others.
[1] - http://www.nytimes.com/1972/11/01/archives/the-watergate-mys...
[2] - http://www.nytimes.com/2006/03/29/sports/rape-allegation-aga...
[3] - http://www.nytimes.com/2006/03/30/sports/duke-players-practi...
[4] - http://www.nytimes.com/2006/04/17/sports/sportsspecial1/2-du...