A few quick notes: 1) The team page is broken when you click on one of the images. 2) I have not watched the video yet, but I'd like to have screen shots and text descriptions of what the benefits of the app is. I can read faster then it would take me to watch the video. There is not enough details yet to make me want to watch the video. 3) I would call out that 'Appointment' where a user can actually use it (as a customer) and see what their customers would see. It is non obvious that you should click on it. 4) There is no email address on the contact page 5) The refer a business text is a long run on blob of text. It needs better formatting.
It seems like one way you are trying to stand out from the crowd is the CRM aspect but I don't see where you drill down on this.