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What I don't understand about this new trend of companies trying to make their content "Advertiser friendly" is that those same advertisers seem to be fine advertising during events like the Vegas Shooting. I'm just hoping this trend of making your websites rated G dies off sooner rather than later.

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I don't see the connection between the shooting and advertisers. If you are American I understand that the Las Vegas shooting probably affected you very much. There is a lot of violence going on around the world, so what do you suggest?

I don't think advertisers associate their ads with violence when cnn reports on it and I don't think they should associate social media websites with the minority of offensive content they host. Reddit and YouTube aren't identified by their edgy content.

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