Please explain. Unlike "traditional social media" Reddit is organized into "like-minded" or themed mini-communities. Advertisers certainly know the type of content posted to these communities.
The whole point of social media is for users to generate the content and to decide for themselves what makes content good or bad. In the past, advertising would fund the service, targeting specific demographics. It was never seen as endorsement of specific content.
Now advertisers want to start dictating the terms, to decide what specific content they approve of. Social media starts to look like traditional, sponsored, top-down media. This defeats the whole purpose.
Social media is selling out, and we are mistakenly cheering this on as a good thing.
“But it’s only 0.002% of the content!”
It doesn’t matter. As soon as a news report says ‘Ford advertises with a site that supports Nazis’ those ads are gone.
So Ford won’t buy ads there in the first place.
And it doesn’t matter that the amount of content is quite small. Or that ‘supports Nazis’ means ‘doesn’t kick them off’.
Ford doesn’t want that story or any anything like it. And if it does happen you can bet every other big brand is Goni for to quickly figure out if they’re doing the same and pull their ads.
This is business. And VERY few companies of any size want to be associated with violence against women, Nazis, beastiality, or a lot of the other really seedy stuff that exists in the depths of Reddit.