Walmart's brilliant strategy: betting against the middle class
businessinsider.com
businessinsider.com
From the first few paragraphs you'd swear that Walmart was busy supplementing its stocks of cheap crap with Maseratis and superyachts.
Instead it seems that they're actually supplementing their core business with a few brands like Bonobos and Lord and Taylor, which are in fact solidly of the middle class, and certainly not the upper.