Stories like this might appear to hurt Facebook and similar companies, but they actually help create a barrier to entry for the "next Facebook" to not be able to use the same strategy.
The killer feature may be that it does not exploit your human flaws.
People are always surprised what new needs we have for technology. Now we need software and services that respect us as humans.
Maybe we need to update the saying: “the keyboard and a content database can be mightier than the predator drone”
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