An observation ... just the fact that many here treat the "midwest" as one place in their comments speaks of maybe misunderstanding/ignorance or even arrogance. As a person who has lived in Wisconsin (suburban and rural), Minnesota (urban and suburban), and Chicago, there is an absolutely astounding difference in people, attitude, and culture in all 3 areas. Granted none are really like the east or west coasts, but they are all vastly different places to live.