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> Marketing

In this case: Painting for sale; of Jesus; by Leonardo da Vinci.

I don't think you can cram more important Western culture into one object.

What is culture but successful marketing though.

I'd more characterize "culture" as "stuff you have to do to stay within polite society". Whether that's marketing, I'm not sure.

You could say that about any communicated idea that gains traction (because of its perceived value) but you're not saying much.