So took a look. My first reaction is "meh". It doesn't really save me time or make my product more effective. It is like buying insurance. Also there are incentives to plug your ears and say you don't know about any breach. If you don't know then you have plausible deniability and don't have to report it.

So all in all I think you're gonna have a uphill climb in breaking into this market. It isn't saving me any time or making me more money.

I somewhat agree with what jtchang said, and it may be difficult to reach profitability with obstacles such as those. However, it certainly is a unique idea and I'm sure some businesses will find value in it. On to more marketing, I suppose.