Startup Launch on Kickstarter to disrupt $25B home textile Industry

Maybe I'm missing something, but is the only differentiator for this product line that "they are cheaper than the competition"?

Are they manufacturing it themselves?

It appears that buying sheets of similar quality (300 thread count egyptian cotton) straight from China is almost identical pricing.

How does this disrupt the home textile industry?

There also doesn't seem to be any color choice.

I realize you probably meant "positive differentiator" but there you go. :)

What's disruptive about this? It's the same product, it's less money than some 'competitors' but it seems like comparable products at a comparable price are already available.

What makes this special?

ikea costs 12 to 40 bucks

Ikea is starting to cost an ärm and a ben.