My kids are into her and I like it enough to watch with them sometimes. At first I rolled my eyes (mostly at the baby talk), after a few videos I was impressed. Now having watched dozens of them, I'm really amazed at her combination of creativity, artistic skills, attention to detail, and the massive amount of labor she must put into everything from test recipes to social media marketing. I barely cook and am uninterested in pop-culture but she is weirdly an inspiration to me.