The blue ocean idea for Pavlok[1] (a wearable device habit/behavior trainer) wearable we developed came from a similar thought process. We wrote it up here: https://old.pavlok.com/forgotten
A digital rubber band is not a "blue ocean idea".
http://articles.chicagotribune.com/1991-09-02/features/91030...
It's connecting multiple different technologies to attack a wide open market space. Think: smoking, drinking, gambling, oversleeping, getting over your ex, overspending, unhealthy eating, etc.
If that isn't blue ocean strategy then I don't know what is.