What happens when people don't know they're using Google?
I have an Android phone and one thing that is bugging me is how the default browser on the bottom "toolbar" is in fact named "Internet". This may be fine for techies like you and me, but I'm concerned for the older folk who may have difficulty with technology or non-techies. In this case, if one just went with the defaults, one wouldn't even know you were using a Google-built browser.
Remember that old story back when Internet Explorer was dominating the market, and most people surveyed couldn't tell the difference between the web and a web browser? They pointed to the "e" browser logo and said, "That's the internet!"
This is a nasty pattern in tech these days. On my laptop which carries Windows 10, the programs aren't named in such a way to identify that they are Microsoft programs [0]. You see an email client named "Mail" and a map service named "Maps". No indication that they are Microsoft Mail or Microsoft (Bing) Maps.
Also, on Windows 10 when you log in you are presented with a "photo of the day". If you click on any of the links on that image, the URLs will be opened in Microsoft Edge, and any searches are performed using Bing, regardless if you set your default browser to something else!