It is. So sorry about that. It was written as part of a "celebrate Global Entrepreneurship Week" thing by Stripe and it was suggested that such a title would have more inspirational value. That's no excuse for that title and I apologize.

You won't believe what happened next: your completely say-nothing title made me not click it.

Had they merely replaced "this" with the actual antecedent of that pronoun, I might have clicked. But they didn't, because "this" probably isn't that interesting, which is why I didn't click.