Those are not "fake quotes" -- they are directly in the parent I was replying to...
I am not sure you can matter-of-fact state that "Precisely the opposite is true"; this is in fact, not true.
I am not going to respond further as it's not entirely clear where you are getting any of your information ("layered-over-retail model carries all the overhead of retail and then some" as an example of a totally unsubstantiated and untrue statement).