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They can set their prices as they see fit, and customers can be annoyed about it as they see fit. I don't understand why people think "free market" means no one's allowed to complain.

And News Corp is a corporation too, so they can write articles about it. If the free market didn't demand articles like this then they wouldn't be written.

Because their slogan is "Always Lower Prices. Always." So when it's obvious they are lying, it's nice to point it out to others who may not have noticed.

That sounds like a generic corporate slogan, not a contractual obligation

No, their slogan was "always low prices" not lower.

Also it looks like they have/are changing their slogan, I did not read more to confirm... Just googled to confirm the slogan.