Perhaps the rest of society should be more aware of the darkside(s) of the business models they are supporting?
Plenty of multi-nationals - Nike comes to mind - have been pressured into making changes to practices that were not socially acceptable.
Why isn't Amazon being held to the same measuring stick?
Editorial: Why is the public still so naive about the "hidden costs" of cheaper? Certainly, Walmart (for example) and its darkside would be fresh in the minds of the American public. Instead, it seems, the perception is Amazon is the saviour (from Walmart), when the new boss is really the same as the old boss (sans the glossy high tech paint job).