I wonder how this is handled when the ad context is implicit. Isn't Spiderman's image, for example, always an implied advertisement for Marvel, his movies, action figures, and whatever cereal box he is appearing on this month.
Cereal is less of an issue in the first place (that's a very US thing, didn't even know it existed till I moved to the US when I was 10), but you just don't find brands associating themselves with characters from movies/tv shows.
The closes you get it Sinterklaas/Zwarte Piet on seasonal items and Santa Claus.
Action figures are something you have to get at a specific toy store. Large "super store" like WalMart/Target/others don't really exist. I can't go buy a couch at Albert Heijn. I don't go buy a TV at Aldi. In the US however going to Walmart for electronics is as normal as going to get groceries.
What? You mustn't have any children. There is cereal of Frozen and Moana here, Paw Patrol sprinkles, k3 stuff (forgot which), there's various franchise stuff in the dairy section, ... That's not even counting the non-food section in supermarkets. Next time you're at albert heijn, take a good look around.
Kellogs' products are on the bottom, only two boxes have child-appealing designs.
There was nothing worth photographing in the dairy section. One product was designed for children (cheese stick thing). A chocolate milkshake had a cartoon logo, but it has probably had that logo since 1950.
You don’t get a TV at Aldi in the US either, and many (most?) Walmart stores don’t sell groceries