Hope you're learning to enjoy cable TV again, folks!
Hope you're learning to enjoy cable TV again, folks!
People like Philip Defranco, while still pointing out the damage YouTube is doing to the ecosystem, monetize outside of YouTube to maintain control of their product. If the people you watch don't have a Patreon / Sponsors / merch, they are willingly submitting to the YouTube monetization algorithm. It feels kind of entitled to want to get money from YouTube ads, but not produce content that those advertisers are willing to place ads on.
My understanding is that YouTube sells billions of dollars of advertising against this content and keeps quite of bit of that money for themselves.
Of course, this is not a super close analogy, because you wouldn't be gaining anything by giving me a lunch.
I think a closer analogy might be barter, maybe? Or, here is an odd analogy that might fit fairly well, but which maybe goes against the point I was trying to make:
If one person wants to interact with a pet dog, because they like dogs, and another person wants their pet dog to be taken care of for a while, so the first person agrees to take care of the other person's dog for a while. This case does seem to capture a fair bit of what is happening, but it seems like it makes sense to call it "for free".
Here is a variation on that idea though, which seems a little closer, but a bit less clear cut:
What if the person who is taking care of the dog for a while also said that they were going to enter the dog in a dog show (and that maybe if they got prize money they might share it with the dog owner), and that the owner of the dog was pleased by this idea. This would be a quite strange situation, so maybe intuition based on this example might not be the best guide to other things, but my intuition in this case is that it seems like it seems a bit more strange to say that they are doing this for free, though it would still be technically true.
(The dog show is analogous to showing the video(the dog) to other people, and the prize money is analogous to ad revenue, in case that wasn't clear.)
I don't know.
No, YouTube takes a cut of their ad revenue. YouTube isn't a charity, it's a business.
> It feels kind of entitled to want to get money from YouTube ads, but not produce content that those advertisers are willing to place ads on.
Advertisers historically haven't really cared much about language. This whole mess was triggered by ads on a terrorist video iirc.
YouTube lets anyone upload videos to their site for free. All of the ad revenue is theirs, as they have the direct relationships with the advertisers. They give content creators a cut of YouTube's ad revenue, not the other way around. When creators manage their own connections to advertisers (sponsors, native, merch) YouTube doesn't get a cut.
Yes, YouTube doesn't charge you to upload a video.
> All of the ad revenue is theirs, as they have the direct relationships with the advertisers.
All of the money goes _through_ YouTube but it doesn't belong to YouTube. There's a (formal, legal) agreement between YouTube and creators that predetermines how much of that revenue belongs to YouTube and how much belongs to the creator.
Yes, that is the cut that they give the creator. Not the cut that they take from the creator. Advertisers are not talking to hundreds of thousands of creators, they're talking to YouTube. They give YouTube money and YouTube places advertisements on videos. The value that YouTube provides is necessarily greater than the portion of the advertising revenue they keep, otherwise creators would host their videos on their own sites / DailyMotion / Vimeo. And some creators do host on those sites, because they've decided that they aren't getting more value out of YouTube than elsewhere, that's a decision they're always free to make.