Hashtag Tracking Tool for Twitter

Really cool, quick way to get a general overview of a hashtag's performance and engagement levels. If you're not already using a social platform like Sprout Social that gives you a keyword analysis, this is a good way to audit the conversations around your business/brand.

I like the contributors section- getting a sense of the influencers and participants in a given conversation can be useful.

Not entirely sure that the full reports are worth purchasing though. If anyone who has purchased one could share it's impact, I'd be eager to learn.