I do see your point, but I tried to make it clear that this is compilation in an extremely restricted sense: It specializes and executes a function at runtime. And I wanted to cover the core technique of doing just that.
Perhaps I should have included a small example of compiling a linear list of abstract instructions into machine code. But that again would consist of compiling small templates in a coherent way, just like many actual compilers do.
Anyway, point taken, and maybe I'll expand the article or follow up on it.