Comcast monitors Twitter

PR at work. I'd like to think that Comcast follows blogs and twitters, looking for unhappy customers. However, I'm willing to bet that a PR person picked up Arrington's tweet and said 'fix this or face negative branding'. If you aren't an influential blogger, don't expect companies to fix your problems with any haste.

Stop thinking that corporations are monolithic entities. "Comcast monitors Twitter" is as correct as saying "Stanford founded Google" or "The Graham family is working on a Lisp variant".

Someone at Comcast follows Arrington's tweets, or uses a service like Google Alerts. It might be for work, or it might just be for the same reasons any of us might do such things. Maybe that person emails the link to someone who is able to do something about it. The end.

They could use our beta tool: http://twist.flaptor.com/freq?gram=comcast&submit=Show+t...

(Running on a desktop machine right now, please be gentle)

That's what they said about the phone, until millions got one, and then gradually, voice support deteriorated. Imagine another few thousand people takling about the Comcast problem on Twitter. Will Comcast execs be able to follow Twitter to address individual problems as closely as they do now. I have my doubts.

why go tru all this. All they need is to monitor their customer service lines to help customers.

I am very curious how do they track blogs about them: special software? subscribe search result as feed? or simply do manual search every x minutes?

Does Comcast monitor all of Twitter or just Michael Arrington's?