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does beyonce exploit human psychology to make addictive music?

does j.k. rowling exploit human psychology to make addictive novels?

does steven spielberg exploit human psychology to make addictive films?

could downvoters explain why it's evil for facebook to present interesting content but not for the individuals above or publishers like the NY Times, who tweak headlines and article content?

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This comment is pretty disingenuous. It's one thing to create a compelling piece of art; it's another thing entirely to create a platform with no real intention beyond sucking in eyeballs for advertisers.

facebook allows people to connect and communicate with friends across the world. profiting from ads is one intent, but it feels biased to say it is the only real intention.

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