Is Ford willing to spend $150k/year to $200k/year for a large number of senior level developers to build out and train staff for the next 10 years to build a thriving tech culture from within the company?
And will these higher-paid staff members have real power and control within the company, such that they feel that they are doing useful and fulfilling work?
If so, then yes, Ford (or anyone else really) can become a Tech Company. Money and power, that's all developers want for the most part.
Give them money but without power to pursue interesting problems... then its going to be harder to recruit. Give them power without money, and it will be possible to get college kids maybe, but probably not the senior developers needed to bootstrap a culture from the ground up.