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Comment by CydeWeys | Hacker News Reader

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CydeWeys

Yes, this is one of the major reasons that we registered our own TLDs. It's definitely not a secret.

Source: I'm the tech lead of Google Registry.

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Any hint of a timeline for .app availability?

https://www.registry.google/about/domains.html

Stay tuned.

...wink one time if measured in weeks, wink two times if measured in months

Well it's definitely not weeks. The rollout process for a TLD takes several months, most parts of which are unavoidably public.

You really expect to hear a product update via HN comment?

We do actually find these kinds of comments helpful, because it lets us know which of our TLDs are in highest demand.

Given the likes of https://news.ycombinator.com/item?id=15353027 and https://news.ycombinator.com/item?id=15269832 , it is not beyond the bounds of possibility.

May I ask why Google isn't using it's own TLD yet? I just tried combinations such as mail.google, maps.google or news.google and would've expect that they at least redirect to the equivalent.

Read https://news.ycombinator.com/item?id=15353142 for starters.

There's very little value in adding new domain names solely to serve as redirects, because the best practice is to only have a single canonical domain name anyway. We are starting to launch new sites on our TLDs, e.g. https://registry.google https://domains.google https://ai.google https://blog.google https://pride.google

Don't forget, .google is far from the only closed TLD we have, too.

It was recently pointed out that .dev while never officially sanctioned for the purpose has been used extensively as a test TLD for development servers.

Would Google entertain supporting something like .local.dev for this purpose, used only within a single organization and without reverse-lookup supported?

If not, is there a better alternative that also maintains the aesthetics as well as the similarity with production domain names?

More likely is that we'd simply launch .dev as an openly available TLD (based on inquiries it seems to be in demand). Once it's open you could follow best practices by simply buying the actual domain name you intend to use. Whether it routes on the Internet at large is entirely up to you and how you configure the nameservers.

We use real domain names for all of our dev servers on my team. They happen to be .co domain names, not our own TLDs, because of a chicken-and-the-egg problem.

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