How we generated almost 9.000 visitors with €478.34

stackfield.com

5 pointsrolfos2 comments

If your conversion rate was 80% then this is amazing. If the conversion rate was 0 then you wasted €478.34.

This is why visitor count is terrible metric. It doesn't tell you anything useful.

The main purpose of this campaign was to increase brand awarness so the conversions metrics are not as relevant as in performance marketing.