The case is probably that the Intel graphics team just decided they'd rather play against the big boys at nVidia and actually put enough cores on a chip to be a competitor, but in order to do that, they'd need to go off-chip for power and heat dissipation reasons. Hiring the guy from AMD helps you sell the new solution, since presumably that's what this guy's good at.
The market's rife for being disrupted as it has been incredibly stagnant with nVidia and AMD's tit-for-tat for the past, well, decade.
I'd happily take a Chief Architect role at a company if the paycheck had enough zeros and I was the domain expert for that technology.
Maybe someday I'd actually be able to afford a home in this miserable region...
From a strategic markets point of view I see it this way;
Discrete GPUs gives Intel a shot of owning both pieces of high margin silicon in a laptop / tablet design win (GPU & CPU) and potentially it gives Intel additional ammunition to go after Nvidia or to mitigate their encroaching.