ARM Takes Wing: Qualcomm ARM vs. Intel CPU Comparison
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That, or Intel has to actually wake-up their R&D department that's been in hibernation for the last decade of their desktop and server de facto monopoly.
On the very high end, they used to have no competition, so they could charge whatever. But that's being eaten by AMD, nVidia and ARM. On the low end, they can't compete with the margins they like.