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Aaw, I guess this means IBM PDF manuals will lose their distinctive look. "IBM-Bodoni" font I guess for the title?

I think this is all about establishing a new distinctive look.

The current one screams “1990” at anybody reading.

Now they need something that is distinctly IBM while gently whispering “2020” into the readers ear.

How about something that proudly states "1970"? That would be cool!

I'd gladly go back to this era:

You just made my day, thank you!

I can see echoes of Bodoni in IBM Plex Serif. Bodoni looks way classier though, and imho doesn't look dated at all.