I think most people overlook the intelligence value that GAFAM + Tencent have over nearly every other company on the planet. I don't know of any company out there that doesn't use one or more services from these companies which means you're giving them business intelligence about your activities even if you never talk with one of their BD/CD people.

And make no mistake that business intelligence is absolutely one of the most important things a big company (or nation) can have from a defensibly perspective.

Speaking as a former spy it's a spy agency's dream to have the kind of data on possible competitors and collaborators that these groups have. Individually they can see every threat coming a mile away and then decide to ignore, buy, invest.

This is why I think "this time is different" from a disruption cycle perspective. Never in history have companies had so much intelligence on their competitors and collaborators and actively used it to disrupt themselves - multiple times. Don't get me wrong, companies have always done this, but never at this level of granularity and specificity so quickly.