At a lower level, this is the game everyone who participates in "access journalism" is playing. Journalists and publications build relationships with sources and report stories keeping one eye on the writing/impact/truthfulness and another on the long term relationship with the sources.
That's the implied norm of institution (business/government) relationships with the media - we maintain relationships, you write about us and some stories will be critique us so we'll soft cut your access off for a little bit but not explicitly and then we'll let you in again.
An example would the one you yourself made. Journalists join the White House press corps, and over time get access to various West Wing staffers to write stores.
(if you're wondering whether this mechanism contributes to status quo bias and protection of established interests you're headed in the right direction :) )
Access journalism is distinct from investigative journalism which is what we're seeing here. Investigative journalism assumes journalistic independence and a more adversarial relationship with the institution being documented. What we hope to see after an expose like this is the institution coming to terms with its behavior and in response to public outcry, tempering the things that were revealed.
The problem of course is that institutional power in the United States, especially that of large corporations, is so large that they respond to this kind of journalism with aggression.
I don't know whether Disney will suffer for making that choice, but I hope that they do.