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Don't know why you're getting downvoted. Trump was the best thing that ever happened to the media and they didn't stop talking about his antics for the entire election.

He made them alot of money in clicks, and that's what journalism is about.

Ultimate responsibility maybe lies somewhere else, but there's plenty of blame to go around and they emphatically deserve some of it.

> they didn't stop talking about his antics

They still haven't. Whenever I tune into CNN, all they ever talk about is Trump. I watch NBC instead.

Natural disasters also get a lot of free press, if the ratings are high enough.

Natural disasters rely exclusively on word-of-mouth advertising. Political campaigns? not so much.

I agree this is a legitimate question. How much would this add up to in 'in-kind' contributions? Have any media companies claimed in-kind contributions to the Trump Campaign or Trump Organization?

Wasn't there an internal Apple document about the importance of free promotions its products receive in movies and shows?

Found a quick link from google.

http://www.businessinsider.com/apples-biggest-marketing-secr...