This is exactly what happened to me, I used to wear a lot of their t-shirts, and needed a couple of new ones, so I did an order, and the fit had changed completely and they started loosing their print after a few washes.
I didn't bother contact them, since I did not want to get into a "ship items back, receive item again and pay import taxes again"-cycle and wrote them off.
They have been turning on their marketing emails a lot with me last couple of weeks, I think they are bleeding.