Early business Web was Decision Support and not ad distraction based. There were cool "calculators" that would match relocation zip codes in Tulsa most like my favorite DC zip code or pick optimum breed/age/weight dog food.

Product Selection Engines (PSE's) were a different value proposition than product or brand promotion. They are fun to write for engineers because they correct purchase errors with IT good deeds like Consumer Reports but with user variables on priorities or constraints.

The Consumer Web threw out a great deal of baby with the .com era bathwater.