Because intel saw all the dollars pouring into things like SCCM and other enterprise management solutions and wanted a slice of that pie and the only feasible move to grab that market was a hardware solution, like a poor man's iLO. The same way they saw dollars pouring into RAID controllers and integrated its own soft raid solution into their hardware. Not to mention their other market oddities like their mobile x86 chip, their SSD line, Intel TV, etc.

The promise of dollars makes men do odd things.