What I'm psyched about is OpenStreetMaps data queryable with Athena. It's traditionally kind of a pain to convert PBFs to a queryable format.
(it provides direct access to OSM data using a DSL: http://wiki.openstreetmap.org/wiki/Overpass_API/Overpass_QL )
For tiny purposes the public servers are sufficient and there seem to be quite a few people running private servers.
https://docs.aws.amazon.com/athena/latest/ug/geospatial-exam...
PS: I'm on the Athena team
You can read more in the fileformat: https://wiki.openstreetmap.org/wiki/PBF_Format
There are other problems, specific to OSM and not PBF/protobuf, like needing to store the locations of nodes until the end of file because they could be referenced anywhere in the file.