In the geospatial industry, there are many organizations that produce free open data.
For example the NAIP image data comes USDA and has been paid for by the US govt so the city/state can used it for agriculture - hence why the images are not just RGB, but they also include an infrared band so they can be used for agriculture algorithms like NDVI results. For that particular dataset the license is very liberal. In case you are curious about that particular problem, you can find more info here: https://www.fsa.usda.gov/programs-and-services/aerial-photog...
The problem with dealing with datasets of this size is that just the mere collection and storage of it, is a problem of resources. This AWS link here is saying that they have grabbed all these datasets from various govt and non-profits and are hosting them in raw form so you can use them. Because the data comes from so many different institutions, the license is different - but practically speaking super liberal.
It is not competing with any previous commercial service from any vendor, nor it is meant to be a solution of any kind... Just big public spatial datasets hosted at AWS.