Over the last six weeks it’s felt like 2008 again - “no, I don’t know why they did that. Yes, it’s different. No, no reason”.
I’m not averse to change, but they’ve shifted bits of UI that habitual users relied upon, and done things are really inobvious to a neophyte - try getting your non-tech relative to save a pdf from safari on iOS - and as a corollary - power touch has given rise to a slew of blind mystery interaction. It’s just not as thoughtful as it was.
Then it's a matter of encouraging grannies and other tech illiterates to ask the obvious questions to the tool in front of them: "Where did the button to save episodes go?"
For example, my wife, my daughter, and my sister are all really smart but not tech savvy. They love Apple, but the "upgrade" to iOS 11 is bothering them quite a bit. (Too bad Android isn't any better.)
My mom is still on Windows. She hates Windows 10 and really misses XP, but she can get by OK without too much help. She's 84. I'm thankful she never went to Apple, frankly. She would never talk to a computer. That is in the ridiculous range for her.
The thing with menu driven interfaces is while they're ugly, they do make functions discoverable. You don't need to remember what icon you want nor where it is, you just need to remember it is in the menu.
From a personal perspective, I still find myself hunting for common functions in Office even after years of using the Ribbon bar. I've found that to be the single handed biggest productivity killer to Office