This article, in my opinion, is way off. I base that on the fact that I've been dancing with Netflix for a month, I might end up working with them to try and make NUMA machines serve up content faster. As in I'd be working on exactly what happens when you hit play.
My take on how Netflix serves you movies is nothing like what this article says.
They have servers in every ISP, the servers send a heartbeat to a conductor in AWS, the heartbeat says "I've got this content and I am this over worked", when you hit play the app reaches out the conductor and says "I want this", the conductor looks around and finds a server close to you that is not overloaded and off you go.
That might look easy. It's not. Take a look at this post about how they fill a 100Gbit pipe: https://news.ycombinator.com/item?id=15367421
I'm a kernel guy, I'm old school, I get what they are doing there, that is impressive.
I wish hacker news got excited about the filling the pipe post and less excited about this thread.