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What's a reasonable cost per word for specialized content? EG, something about a specific field (although doesn't require a college degree to write, some specialized knowledge would be good).

I've seen about 20 cents per word, making a 2k word longform around $400. Is that somewhat realistic?

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Here is a service with transparent pricing:

https://www.textbroker.com/clients-prices-conditions

I work for them. My opinion of them is very positive.

Clients who know what they want will put articles in the general author pool and then invite authors they like to a team. So they pay less as a screening mechanism, then pay a bit more for quality work. It is generally way less than 20 cents a word.

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