How Facebook’s Oracular Algorithm Determines the Fates of Startups

Good long read. With a real world example of a startup called Hubble Contacts pursuing their distribution strategy through Facebook ad microtargeting and Instagram promotions.

Nice blueprint for managing a small team with limited resources. Producing inbound content. Raising venture funds. Sourcing and packaging product. Discovering secondary network leads. Dealing with customer service. And on and on ;)