Correct me if I'm wrong but is this basically doing what Adobe & others have already done? The only difference I noticed is they're using a camera & image recognition as the input instead of the designer dragging & dropping 1 of the 150 components on to a digital canvas in a software application?

I do get that it's a demo that shows the possibility. I just feel I'm missing something that makes this stand out. I did only watch the first video & skim the article.