I read some sports related sites. Many have auto play video that seems to pop up just a bit after you've already started reading.

The video almost always is unrelated (different team, different story) to what I'm already well into reading. This is annoying 100% of the time. It's never useful to me.

Even worse. Some stories will be just a few words and a video. So I go to a site, read, play video.... and that same site's autoplay video will pop up and play ON TOP OF THEIR OWN CONTENT. I don't even know what to think about that, what could they possibly feel they're accomplishing?

Do they visit their own site? Do they feel like shotgunning content at me and having me fight to close different windows is a good thing?