>It's got nothing to do with profitability, viability, maturity of technology, etc.
So had the rest of the industry moved to electric vehicles, eating GM's lunch? Surely they must have given that GM was in bed with big oil and was turning a blind eye to this great technology.
Of course they didn't. Honda and Toyota did some minor initiatives in marginally hybrid vehicles (which they sold at a loss primarily for image, while at the same time ramping up their own mega-SUV land yacht efforts). Everyone else just ignored it.
Worse the entire industry didn't even know what "future" was the best future. Hydrogen fuel? Electric? Flex fuels?
Was some sort of ultra-capacitor going to come and change the entire industry?
The improvements in battery technology over just the past couple of years have been incredible. Everything relies upon battery technology, and the entire worldwide automotive industry is essentially working together on this. GM in no way had it mastered over a decade ago.
>At one point, almost every single car they sold was at a loss - they were paying people to drive them off the lots.
Any year that any company has a loss you could claim that they "lost money on every single unit sold", but of course that would be facile. GM's trouble centered on a long accumulated pile of debt while they did a worldwide expansion, coupled with massive liabilities to the union in the US.